For Immediate Release – May 12, 2017

From: Melissa Balmer – Media Relations for the Ebike Association

Melissa@PedalLove.org Cell 562.221.9672

Re: Celebrate Bike Month at the Free Electric Bike Expo in Salt Lake City!

Note: Excellent print and web quality images available upon request

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Las Vegas NV – Starting on Friday May 19th at 3:00 pm,  the Electric Bike Expo, with Presenting Sponsor Bosch eBike Systems, rolls into the Smith’s Ballpark parking lot directly across from 77 West 1300 South, Salt Lake City Utah 84115. The event is completely free and offers the public 16 and older the opportunity to test ride over 120 of the top and emerging eBike models on a special Trek Sponsored 25,000 sq. foot enclosed-loop track, with Cannondale as the  Terrain Trail Sponsor.  Children under 16 can ride as cargo bike passengers to share the excitement. Save time and pre-register online: www.ebikeexpos.com

Prior to the Expo we are hosting 3 free “Salt Lake by eBike” tours for the media + influencers. These rides will be a short, easy rides suitable for all but very novice bicyclists and will take about 2 hours. Bikes will be provided. Media interested in attending please RSVP to Melissa@PedalLove.org. Space is limited:

 

  • Wednesday 10 am from eSpokes 11277 Kestrel Rise Rd Ste G-1, South Jordan, UT 84009
  • Thursday 5pm from Mad Dog Cycles 350 N. Orem Blvd., Oren UT 84057
  • Friday 10 am from High Country Ebikes 6824 S. Redwood Rd., West Jordan UT 84084

 

Tempo Bicycles is our charity sponsor. Bike Utah is the beneficiary. For every $5 donated to benefit Bike Utah donors will be entered for the chance to win one of Tempo’s beautiful new eBikes. Tickets are available now online at Bike Utah here:  https://bikeutah.z2systems.com/np/clients/bikeutah/donation.jsp.

Donations will also be accepted at the Expo for an opportunity to win as well. The winning name will be selected late on Sunday afternoon. You do not need to be on site to win.

The first 7 families to attend each day will receive one brand new Melon helmet free per child 6 and under. The child must be in attendance to receive the helmet.  Four local retailers will host their own booths at the Expo: eSpokes, Mad Dog Cycles, High Country and Hyland Cyclery.

The Ebike Expo is an excellent opportunity for residents interested in Utah Clean Energy’s Zoo-m Go eBike program to test ride many of the model’s covered in the program. Through the Zoo-m Go program residents are being offered the chance to purchase a new eBike for up to a 45% discount from 17 different participating manufacturers from 9 participating retailers.  The program runs through May 31st. Details and the online sign up form can be found here:  http://utahev.org/get-started-with-zoom-go-electric/sign-up

 

The Growing eBike Brands, Products & Local Retailers to Date Include:

Abus locks, Bosch eBike Systems, Bulls, Cannondale, Easy Motion, Elby, Electra, Giant, Haibike, iZip, KTM, Pedego, Raleigh, Riese & Muller, Scott, Smartmotion, Specialized, Tempo Bicycles, Tern, Trek Bicycles, Urban Arrow, and Xtracycle.

Scheduled Special Events Include

  • Friday 5/19 12:15 pm to 1:15 pm – “Strategies for Successful Social & Traditional Media Outreach” for eBike retailers and manufacturers.  $15 per person. Lunch is provided.
  • Friday 5/19 1:30 pm – 3:00 pm Free “Peer to Peer” hosted conversations about “What’s Working & What Isn’t” for successfully selling eBikes. This hosted conversation is for regional eBike and traditional bike retailers interested in learning more about best practices for successfully selling eBikes.  Refreshments provided.

For more details on all events please email Melissa Balmer Melissa@PedalLove.org.

 

 

 

 

 

About the Electric Bike Expo & Electric Bike Association

The Electric Bike Association hosts the traveling series of Electric Bike Expos across the United States. Through these expos we focus on exposing the general public to the fun and benefits of eBikes for personal and societal health and well-being.

As an educational platform, the association also serves to build the knowledge base among the retail community on how to successfully reach the buying public and best business practices to remain competitive and profitable in this growing market during a time of retail transformation.

By using experiential marketing tools such as the eBike Expo, and the Electric Bike Theatre at Interbike, thought-leading market research, social media outreach, and the ideas founded by our expert membership, we work to be an engaging public face and voice of this dynamic and growing industry. Learn more at electricbikeassociation.org.

To interview Ray Verhelst, President of the Electric Bike Association, or to be put in touch with the right contacts for any of the other bike lines please contact Melissa Balmer at Melissa@PedalLove.org, Cell 562.221.9672.

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A new, interactive trail guide and map have been created specifically for eMTBs. Hosted on the PeopleforBikes.org website, this collaborative tool allows individuals to submit trails and venues where Pedal-Assist Electric Mountain Bikes can be ridden. As growing numbers of riders join the eBike scene, finding legal places to ride has become increasingly important. This tool gets into great detail about the access, skill level and terrain elevation the rider will experience. 

People can use the online form to submit their own trail and the mapping team will do the rest. Right now, the site is claiming there are 162 great eMTB rides, 1,278 eMTB trails, and 1,155 US Forrest Service motorized trails available for eMTBs. For more information follow this link: http://www.peopleforbikes.org/pages/emtb

We expect this to continue to grow with all of the demand for eMTBs and the Electric Bike Association will seek to build Great Ride stories on a number of these destinations and how you can make the ride an entire experience.

PeopleforBikes eMTB Map

 

At 6am last Thursday I launched into the dark, slightly misting unknown. Dark and wet conditions are dangerous enough to ride a bike in. Add Los Angeles commuter traffic and the fear I’ve sometimes felt as a mountaineer climbing and hanging off rocks at high altitude came screaming back into my head and heart.

So I was taking seriously this ride across town from Long Beach to Manhattan Beach to connect with a buddy. Raingear, food and water – check. I researched the route the night before and chose direct and relatively safe streets with a couple of exceptions. And the bike I rode was made for this type of riding.

My trusted steed for this adventure was a Bulls Dail-E Grinder , a German designed and built electric bike. Fitted with state-of-the-art components – Bosch motor, Shimano Ultegra Di2 electronic groupset, Schwalbe Evolution tires, and a couple of completely effective fenders. This ebike delivers the solid, high-performance, no-frills confidence of another German brand, BMW.

My confidence spiked when I powered up the bike and switched on the headlight. The Supernova headlight pierced the darkness like a sword. The rear taillight brightened my tail and even increased intensity when I braked. This felt good. My European import had some gravitas.

I maneuvered through familiar neighborhood streets and onto Anaheim Blvd. The streets weren’t as slick as I expected them to be and the traffic wasn’t heavy yet. With full “Turbo” power selected among the five options available, I moved with adjacent cars block to block with little speed differential. My usual approach is to let the platoon pass so that I have the right lane pretty much to myself, which worked fine on this cool SoCal winter morning.

I was headed about twenty miles to rendezvous with Peter Flax, who used to be editor of Bicycling Magazine, now a writer for the Hollywood Reporter. He’s gone from chasing fasty cyclists to chasing fancy celebrities. Peter lives in a quite neighborhood few blocks from the beach, so our plan would be to navigate from his house to the beach bike path and beyond to his office about sixteen miles away on Wilshire Blvd.

Bike lanes in Los Angeles are intermittent. They are certainly welcome but usually show up only where there is plenty of space anyway. The city went on a painting spree a few years ago with a plan to put miles of lanes down. That meant the low hanging fruit; easy bike lane placements were completed, leaving gaps. So as the sun was rising and my confidence with the Dail-E Grinder was increasing, I was making good time and having a good time.

Electric bikes are faster and take less effort than traditional bikes, especially when you’re in Turbo power mode. Imagine angels aside your pedals, giving about a pound of power for every pound of effort you put in. Sweet mechanical advantage! And on hills, have you ever had somebody come up from behind and help push your bike up by the seat? That’s what pedal assist feels like.

So I was cruising with little effort between signal lights at 20 to 28 miles per hour. But I was burning my battery power fast. By mile 10 I had lost the first of five bars on the power meter. And thinking I had about another 30 miles to go, I backed down the power mode from Turbo to Tour. Less electrical power meant shifting to a lower gear to keep an easy spin cadence. Not a bad trade off I found, for longer range.

I got to Manhattan Beach almost twice as fast as I had planned, so I dawdled around until the 8am appointment time with Peter. He met me at the door and off we went.

We didn’t talk about Peter’s bike history but from the skinny wheeled, lighter-than-a-feather racing bike he rode, along with his flat-bellied physic, I could see he was no poseur. As we rode he demonstrated his confidence and skills while regaling me with stories of Lance and other sparklies.

The peaceful beach bike path route we took was a welcome relief from the constantly guarded, road warrior mode I had just experienced. We rode and traded stories while catching views of the ocean waves breaking just offshore. We passed under jets taking off from LAX then turned inland at Ballona Wetlands and took the Ballona River Path to Culver City. This was Peter’s preferred route to work and he’s done it hundreds of times. He knows the regulars along the way, the eccentrics, and the difficulties riders have when it rains and the trail gets closed.

At Culver City we took to the streets and worked our way through rush hour traffic the last four miles or so to his office on Wilshire. Neighborhood scenes from the Andy Griffith Show were filmed long ago in Culver City, so you can imagine how relatively peaceful and easy it was to ride there. Aunt Bee and Opie would still feel at home here.

We arrived at Peter’s office about 9am and parted ways. He had some breaking news related to acting schools and casting fraud to tend to. I had a stop at a nearby designer coffee shop and emails to tend to. After that I put the Dail-E Grinder on the Wilshire Express Bus to downtown LA, connected with the Metro Blue Line and was back in Long Beach by noon.

Using an ebike for this adventure was sweet. The route was flat and the distance was enough to get a modest workout. The Bulls Dail-E Grinder performed like I expected a well-engineered German product to do. And Peter provided the narration and color commentary of his LA bike experience just like the pro I expected. All in all, a bullishly good morning on an ebike in LA.

Learn more about Bulls eBikes at: www.bullsebikes.com

Come and test ride Bulls bikes and over 20 other premier and emerging eBike brands at our Electric Bike Expo in Long Beach Feb., 24-26 in downtown Long Beach in the Convention Center parking lot. Learn more and register easily online here: https://electricbikeassociation.org/events/longbeach/.

About Charlie Gandy

Charlie Gandy is the special advocate adviser for the Electric Bike Association.  He is a nationally recognized expert in bicycle and pedestrian advocacy, and a popular consultant and speaker known for sparking innovation. Charlie founded Bike Texas, created the Thunderhead Alliance retreat for biking and walking advocates, played a key role in raising funding for and running the original “Bikes Belong” national political campaign to fund biking, walking and public transit at the federal level, and originated and developed the Bike Friendly Business Districts program in collaboration with Bike Long Beach for the City of Long Beach. He is the Vice Chair of the California Bicycle Coalition. 

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