Building The Knowledge Base
Following our announcement of the new Board of Directors for the association in February, we will be creating a number of important committees that members can become involved in.
Our initial committees will be focused on developing new communications tools to reach our growing base of interested consumers that have attended the expos and expressed interest in finding out more about electric bikes. We will be working with our members involved as manufacturers as well as retailers to better understand the tools they need to reach this growing marketplace.
Another important committee will look at how we can develop additional market research from our enthusiasts and attendees to continually understand the decision-making process they go through to eventually purchase an electric bike.
The third committee will concentrate on working with our association partners to find better tools for educating the growing retailer base on how to sell, service and promote electric bikes to this different customer base.